"Let's pick a fight with kale," Chris Cima, creative director at Victors & Spoils advertising agency said. The upshot, reported in the NYTimes Sunday Magazine yesterday is a PR campaign to get people to CHOOSE to eat broccoli - and lots of  other vegetables. This a a great article with lots of depressing 2010 statistics:  "diet surpassed smoking as the no.1 risk factor for disease and death in America  . . . One is three children is on…